How this tool works
A logo or a line of text is drawn onto every frame as the video is encoded, so the mark becomes part of the picture rather than a layer sitting on top. That is the point: it survives being downloaded, reposted and screen-recorded. The preview shows a real frame from your file with the mark in place, so the size and opacity can be judged before anything is encoded.
Placement is the decision that matters most. A mark in one corner is removed with a single crop, along with a sliver of picture nobody will miss — it is attribution rather than protection. A tiled pattern runs diagonally across the whole frame and cannot be cropped away without destroying the video underneath it. Both are useful; they are useful for different things, and it is worth knowing which one you have chosen.
What a watermark does and does not do
- It deters rather than prevents: a determined person can crop, blur or paint out a mark, and the tools for doing so have improved a great deal. A watermark raises the effort and records where the video came from. It does not stop copying.
- A corner mark is one crop away: use it where you want the video shared and simply credited. Where the video is a paid asset or a preview, tile the mark instead — that is the only version that cannot be removed by cropping.
- Twenty to forty percent opacity is usually right: below twenty the mark vanishes on busy footage, which is exactly the footage people want to take. Above forty it stops anyone wanting to watch. Judge it on your own video rather than on a flat background.
- Keep something short: a domain or a handle. A domain survives being reposted without context, because anyone who sees it knows where to look. Long text becomes unreadable at any opacity that leaves the video watchable.