UTM Campaign Builder

Destination URL The page the link should land on.

Campaign source *

Campaign medium *

Campaign name *

Campaign term

Campaign content Distinguishes two links pointing at the same URL.

Force everything to lower case

Campaign URL

Source, medium and campaign are the three parameters analytics platforms need; the other two are optional. Lower case is on by default because Email and email are counted as two separate mediums in most reports, which quietly splits a campaign in half.